Over a decade ago the Internet was in its infancy and Television, Radio and Print were the primary media vehicles

However, the Internet has grown at an exponential rate, quickly becoming the most ubiquitous media distribution network in the world.

With over 1.2 billion worldwide users, growing at a break neck pace, the web has become a universal source of information, which continually changes the way we communicate, as well as, how we conduct business.

The Internet was primarily a text-based medium, giving television and radio a clear advantage. The recent explosion of online video and audio content has revolutionized the media landscape, by transforming the web into an on-demand media distribution platform, capable of delivering television and radio quality content to a global audience.

There are millions of people tuning into the web as their new source for video and audio content including TV shows, talk shows, movies and other forms of educational and entertainment content. An estimated 121 million North Americans have subscribed to video and audio programs in the past 2 years alone. The average Internet user spends nearly as much time on the Internet as they do working - much more time than sitting in front of a TV.

Corporate use of video and audio content has grown at an exponential rate. The proliferation of video based sites, serving billions of videos daily, demonstrates a widespread acceptance of Internet as TV. Even traditional broadcasters are duplicating their content offerings online, as they too recognize that online broadcasting is the fastest growing medium. Any organization can produce content for the Internet and reach a mass market. A significant opportunity exists for your organization to leverage this tremendous medium by using video and audio content to engage your online audiences. The cost of production, distribution, and management are dramatically lower than traditional broadcast.

Evolusent was created in light of these significant advancements. Born from our sister company, Web Impact Inc., Evolusent's mission is to assist traditional business organizations with understanding and capitalizing on the numerous emerging business opportunities.