The evolution of online video has been embodied in a new a internet TV company.
Web Impact Inc., a leader in enterprise business applications, is please to announce the launch of a new sister company, Evolusent Inc. Evolusent was formed in response to a growing demand for an enterprise level video solutions. With all the recent advancements in web technologies, namely the significant increases in broadband and wireless connections, more and more organizations are exploring methods of integrating streaming video content within their existing communications programs.
"We started producing video-based solutions in early 2004 for some of our fortune 50 clients", says Lela Devic, Dir. of Client Services at Web Impact. Since then, Web Impact has reached out to the top web video professionals in order to form the Evolusent team. "Internet video is growing at such a rapid pace, we wanted to make sure that we had to best people on board, that could understand the market and help our clients develop solid business initiatives to capitalize on all the opportunities" Kaleem Ahmad said in a previous interview.
Evolusent promises to provide a full complement of internet TV services, including video production, distribution, content management combined with strategic and technology consulting services to help organizations that are not currently leveraging online video recognize the benefits. In 2004 of 18 billion videos were streamed online, jumping from 4.5 billion in the previous year. This shows an enormous adoption of video on the web. Consumers between the ages 35 and 54 accounted for more than 45% of viewership, watching content ranging from news and TV shows to homemade videos.
This massive adoption represents a significant preference amongst online users. "Video will allow companies to take user experiences to the next level" says Bill Walsh, Executive Producer at Evolusent, ".. we're seeing a huge growth in the amount and type of video content people are watching online, or downloading to play on video enabled devices." With such huge demand, the audience will go to the companies that produce the most engaging content. Evolusent will provide the tools and thinking that will define the leaders in this category.
About Web Impact Inc.
Web Impact helps business executives to effectively address evolving business requirements, by leveraging next-generation internet technologies that allow organizations to maximize the effectiveness of their online enterprises. Web Impact's core product, the PRISM PLATFORM is the most comprehensive Online Enterprise Management Software solution, as it is capable of supporting a vast range of on-demand web applications - from enterprise content management to streaming video content delivery. Combined with over 10 years business expertise and the PRISM Application Suite, Web Impact has delivered numerous cutting-edge solutions to the world's leading organizations, including Fujitsu Worldwide, Loblaws Canada and The Nickel Institute.
For further information or to arrange interviews, please contact: James McGuire, Web Impact Inc., (416) 815-2000, X 228
jamesm@web-impact.com
About Evolusent Inc.
Evolusent is an Internet TV company, based in Toronto, which provides video production capabilities, content distribution strategies, and the technology infrastructure to leading brands. Our track record extends over a decade in the internet arena, and has worked with some of the worlds largest and most respected organizations, delivering enterprise level video solutions. Our solutions have applications across all business units, including: sales, marketing, advertising, customer service, investor relations, human resources and public relations.
For further information or to arrange interviews, please contact: Deborah Branch, Evolusent Inc, (416) 815-2000, X 275, deborah.branch@webimpact.com
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