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Build brand awareness and loyalty by providing entertainment content that resonates with your target audience while reinforcing your brand experience.
Television has long captured the imagination of the masses, and has left of trail of cultural experiences that will continue to influence generations to come.
Television properties, such as sitcoms and talk shows, have demonstrated enormous success with generating loyalty from millions of viewers. But where traditional TV has failed, the Internet has prevailed.
Traditional TV is based on a 'content push' business model, where a handful of networks decide what content goes on the air. The Internet levels the playing field by allowing users to decide what they want, and when they want it and lets any organization produce what they want, and deliver it on demand.
Consider all the content on TV, like TV shows, game shows, talk shows, reality shows, news shows, specialty shows, movies, etc. With the evolution of video media, we are seeing a surge of independent producers developing highly specialized content, in the form of web shows, and a significant audience that is subscribing and sharing this new content.
Organizations seeking to strengthen relationships with their customers can also leverage Internet video to produce branded content properties. For example, a hardware retailer can strengthen their brand presence by creating a do-it-yourself home renovation show, which provides viewers with tips and instructions that involve the use of their products in home improvement projects. Similar to conventional email programs, Web shows can be distributed on a subscription basis and provide highly measurable ROI.
Evolusent works with companies to identify branded content opportunities, both in exclusive and sponsorship formats. We deliver a wide range of expertise and knowledge required to create branded entertainment content properties, from individual video productions to fully syndicated TV caliber properties. Our team consists of experienced writers, producers, directors that specialize in web executions of tradition film and television content. |
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