The enterprise sales landscape continues to evolve; customers are becoming more sophisticated and competitors continue to emerge

making it increasingly difficult to cut through the clutter with your existing marketing tactics..

The use of web-based marketing tools, such as product sites, email campaigns and online conferencing has proved to be a great extension to traditional phone and face-to-face sales & marketing practices. Web-based marketing programs have become a core component of the selling process, as technology savvy customers are accustomed to conducting extensive buying research and evaluation processes online before making purchase decisions. So the more effective your online marketing efforts, the better your results.

The Internet was primarily as a text-based medium. However, in recent years support for video and audio content has opened new doors for online communication. We've proven in many business scenarios that video is extremely effective tool for delivering a message. Video-based content is superior to standard text-based content and is known to increases the audiences experience, understanding and retention by visually displaying information that would otherwise be much more difficult to describe in writing.

Audio-based content, such as recorded sales presentations and interviews, are also very effective sales tools. Perhaps one of the greatest facets of audio-based materials is that prospects can actively listen to a audio programs while performing other tasks. With the proliferation of mp3 capable devices, such as iPods and handheld devices, more and more executives are listening to audio content in their downtime (like when jogging or commuting to the office). So developing audio-based sales materials is also good way of reaching these folks in an appealing format.

Evolusent works with Sales & Marketing Professionals to develop video and audio-based sales experience strategies that allow organizations to maximize their effectiveness by delivering clear and consistent value propositions to their respective audiences. For example, an organization the sells investment products could increase sales by producing a web-based talk show that provides investment tips and strategies to client investors that reinforce the value of their products. Consider how much more appealing this content would be, as compared to your current text-based newsletter program.

If you're considering how your organization can get involved, would like to discuss more specific details, we'd like to hear from you. If you'd like to see some examples of this approach in action, please contact us directly.